• On-demand BLE Beacon: Bringing the online advertising model in-store
    Online advertising uses a very mature pricing model consisting of CPC (Cost Per Click) and CPM (Cost Per thousand iMpressions). This is mainly because the digital medium makes it easy to record ad impressions and most importantly record user interest which is expressed explicitly by clicking an ad. This concept of registering user interest can […]
  • Slingband
    control at you fingertips Created a concept of a flexible sports wearable that brings smartphone control to your fingertips letting you focus on your activity without any interruptions (2016)